Share Groups

Share Groups

Share groups are experiential forums where senior managers meet to exchange ideas and experiences.  The brands are non competing and our size is small so there is a higher level of learning than public conferences

How They Work

Our groups meet twice a year in an experiential setting.  Every year our members give us input on key issues that they would like to address.  In addition to our meetings, we field research as well as questions among the members on issues of interest.

Benefits

  • Experience innovation in places where it’s happening
  • Exchange ideas & experiences freely in in an informal atmosphere
  • Learn from peer brands that are succeeding in areas of mutual interest
  • Contribute to the success of others
  • Network with peers from leading brands
  • Innovate by finding new approaches to ongoing issues

Innovation

Understanding future trends; creating a process and culture to sustain innovation over time.

Innovation

Our innovation group is comprised of senior management dedicated to innovation on their brands with a focus on:

  • Breakthrough packaging
  • Innovating around the consumer experience
  • Design thinking
  • Core innovation
  • Innovation culture & structure
  • Ideation
  • Trends impacting innovation
  • Nurturing creativity
  • Concept testing
  • Stage gate process & strategy
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Insight & Analytics

Highlights innovative ways to understand consumers; deepen your understanding and find opportunities.

Insight & Analytics

Our insights and analytics group is comprised of senior managers across the full range of market research functions with a focus on:

  • Emerging methodologies
  • Integrating data and insights
  • Supporting the new products process
  • Advertising media effectiveness
  • Leveraging trends in psychology
  • Behavioral measurement
  • Storytelling
  • Shopper research & insights
  • Social media
  • Trends and foresights
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Category Management

Optimizing assortment and merchandising at shelf through innovative use of insights and analytics.

Category Management

Our category management group is comprised of senior managers with a focus on:

  • Actionable insights
  • Future trends
  • Consumer & Shopper insights to support category management
  • Retail execution
  • Retail loyalty card data
  • In store research to support category management
  • Alignment with shopper marketing
  • Assortment
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Shopper Strategy

Focused on the changing ways we engage shoppers at home, digitally and at shelf.

Shopper Strategy

Our shopper group is comprised of senior managers with responsibility for shopper activation, shopper insights and digital shopper. Our focus is on:

  • Insights to activation
  • Retail and shopping trends
  • New ways of engaging shoppers
  • Digital shopper
  • Optimizing the path to purchase
  • Improving the store experience
  • Experimentation in store
  • Fostering innovation
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Integrated Marketing

Dedicated to improving consumer and shopper engagement through innovative marketing and promotion campaigns.

Integrated Marketing

Our integrated group has representation from senior managers in integrated marketing, media, brand engagement, promotion and partnerships with a focus on

  • Innovative consumer engagement
  • New and emerging forms of consumer interaction
  • Integrated media campaigns
  • Aligning consumer and shopper marketing
  • Partnerships
  • Social media
  • Digital
  • Experiential marketing
  • Return on investment
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Digital Marketing

Managing the transition from mass marketing to social media through changing lifestyles, new engagement vehicles and strategies.

Digital Marketing

Our digital share group is comprised of senior managers in digital marketing, digital shopper and social media with a focus on:

  • Managing change
  • Return on digital investment
  • Trends in digital lifestyles
  • Building social communities
  • Ecommerce and advertising
  • Content strategies
  • Digital organization strategy
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Upcoming Events

Insight & Analytics

March 31st & April 1st @ Nike

Insight & Analytics

Highlights include:

  • A tour of Nike’s campus
  • Jason Zadow and Jeff Cushing will discuss Nike’s approach to intelligence for 2020 & beyond
  • Daniel Scher with Google will discuss how he helps fellow Googler’s focus and draw meaning from data
  • Amy Balliett with Killer Visual Strategies will discuss the evolution and power of visuals for the future
  • Christopher Lee Boon with Dstillery will discuss AI driven data strategies that drive growth
  • Patrick McGraw with Colgate will discuss how they are re-thinking their approach to analytics to meet tomorrows challenges
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Category Management

March 17th & 18th At The University of Arkansas

Category Management

Highlights include:

  • Michael McGuire with local theory will discuss the store #8 incubator and demonstrate how they are applying learning at shelf
  • Mark Samuels and Jason Vella with Walmart will discuss category management in an age of disruption
  • Jack Mitchell with Rock Solid Retail will discuss how big data, AI, and automation are changing space management
  • A panel discussion with students from the University of Arkansas featuring our group; Bob Bachtel with IRI and Ronn Smith from the University of Arkansas
  • Laura Meyer with Sargento will discuss a an initiative to maximize their broker relationships

 

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Integrated Marketing

May 12th & 13th At IBM Watson Center & Buzzfeed

Integrated Marketing

Highlights include:

  • A visit to IBM Watson’s Headquarters where we will have an interactive experience with their AI tools and discuss how the power of AI can be leveraged in to target and personalize.
  • Jared Feldman of Canvas will discuss how AI can be used to understand emotions and motivations to increase engagement across media
  • A visit to Buzzfeed’s headquarters where Brendan Kelly and team will discuss ‘frictionless’ shopping and how multiple touchpoints can facilitate discovery, engagement and purchase.
  • Jessica Fergen with Brown Forman will discuss how they are growing their brands by incorporating some principles from ‘How Brands Grow’ while tailoring their approach based on the unique needs of each brand.
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Innovation

May 5th & 6th in San Francisco

Innovation

Highlights include:

  • A morning innovation tour of the Chase Center, Air BnB headquarters and Accenture’s innovation hub
  • Georgia Collins with CBRE will discuss how great works spaces can inspire people to achieve their potential
  • Ben Waber with Humanyze will discuss using behavioral data to optimize your approach to innovation
  • Amanda Ramos with Gensler will discuss how to design an effective innovation center
  • John Gingrich with Humu will discuss how nudge strategies can support creativity and structure
  • Tracy Brower with Steelcase will discuss applying design thinking to your environment
  • Mario DiFalco will discuss how Del Monte has accelerated their innovation process

 

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Shopper Strategy

April 21st & 22nd At Google NYC

Shopper Strategy

Highlights include:

  • Google’s Unskippable Labs group will share insights around overcoming pain points on the path to purchase
  • An innovation tour of So Ho highlighting how retailers are creating inspiring experiences in store
  • Erica Monteith & Allie McEntee will discuss how their authentic beauty campaign at CVS transformed their approach to merchandising and digital shopping
  • Brian McDevitt with Google will discuss how emerging technologies will shape and influence the future of shopping
  • Priscilla Graft & Liz Tung with Clorox will discuss an initiative underway to improve alignment to support shopper marketing

 

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Digital Marketing

May 12th & 13th in Cincinnati

Digital Marketing

Highlights include:

  • A tour of Kroger’s new on the Rhine store, which is designed to meet the needs of urban dwellers and suburban commuters with a mix of grocery staples, prepared goods and services
  • Adam Bittner with 84.51* will discuss how transparency and analytics informs their approach to precision marketing
  • Kroger will discuss their overall approach to digital innovation and what it means internally and for suppliers
  • A tour of 84.51*’s shopper lab where they develop, refine and prototype tools to improve the shopper’s experience
  • An innovation forum featuring a lineup of Cincinnati start ups focused on solving issues in consumer goods and retail
  • Michael Goff with Hershey will discuss what digital transformation means to Hershey and how they are taking an enterprise approach
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