Share Groups

Share Groups

Share groups are experiential forums where senior managers meet to exchange ideas and experiences.  The brands are non competing and our size is small so there is a higher level of learning than public conferences

How They Work

Our groups meet twice a year in an experiential setting.  Every year our members give us input on key issues that they would like to address.  In addition to our meetings, we field research as well as questions among the members on issues of interest.

Benefits

  • Experience innovation in places where it’s happening
  • Exchange ideas & experiences freely in in an informal atmosphere
  • Learn from peer brands that are succeeding in areas of mutual interest
  • Contribute to the success of others
  • Network with peers from leading brands
  • Innovate by finding new approaches to ongoing issues

Innovation

Understanding future trends; creating a process and culture to sustain innovation over time.

Innovation

Our innovation group is comprised of senior management dedicated to innovation on their brands with a focus on:

  • Breakthrough packaging
  • Innovating around the consumer experience
  • Design thinking
  • Core innovation
  • Innovation culture & structure
  • Ideation
  • Trends impacting innovation
  • Nurturing creativity
  • Concept testing
  • Stage gate process & strategy
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Insight & Analytics

Highlights innovative ways to understand consumers; deepen your understanding and find opportunities.

Insight & Analytics

Our insights and analytics group is comprised of senior managers across the full range of market research functions with a focus on:

  • Emerging methodologies
  • Integrating data and insights
  • Supporting the new products process
  • Advertising media effectiveness
  • Leveraging trends in psychology
  • Behavioral measurement
  • Storytelling
  • Shopper research & insights
  • Social media
  • Trends and foresights
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Category Management

Optimizing assortment and merchandising at shelf through innovative use of insights and analytics.

Category Management

Our category management group is comprised of senior managers with a focus on:

  • Actionable insights
  • Future trends
  • Consumer & Shopper insights to support category management
  • Retail execution
  • Retail loyalty card data
  • In store research to support category management
  • Alignment with shopper marketing
  • Assortment
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Shopper Strategy

Focused on the changing ways we engage shoppers at home, digitally and at shelf.

Shopper Strategy

Our shopper group is comprised of senior managers with responsibility for shopper activation, shopper insights and digital shopper. Our focus is on:

  • Insights to activation
  • Retail and shopping trends
  • New ways of engaging shoppers
  • Digital shopper
  • Optimizing the path to purchase
  • Improving the store experience
  • Experimentation in store
  • Fostering innovation
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Integrated Marketing

Dedicated to improving consumer and shopper engagement through innovative marketing and promotion campaigns.

Integrated Marketing

Our integrated group has representation from senior managers in integrated marketing, media, brand engagement, promotion and partnerships with a focus on

  • Innovative consumer engagement
  • New and emerging forms of consumer interaction
  • Integrated media campaigns
  • Aligning consumer and shopper marketing
  • Partnerships
  • Social media
  • Digital
  • Experiential marketing
  • Return on investment
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Digital Marketing

Managing the transition from mass marketing to social media through changing lifestyles, new engagement vehicles and strategies.

Digital Marketing

Our digital share group is comprised of senior managers in digital marketing, digital shopper and social media with a focus on:

  • Managing change
  • Return on digital investment
  • Trends in digital lifestyles
  • Building social communities
  • Ecommerce and advertising
  • Content strategies
  • Digital organization strategy
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Upcoming Events

Insight & Analytics

April 17th & 18th @ Sony PlayStation

Insight & Analytics

Highlights include:

 

Peter Summersgill will discuss how PlayStation manages “always on” analytics while still being open to game changing insights

  • Nirali Bhagdev with Facebook will discuss how understanding human behavior drives innovation on the platform
  • Edwin Wong with Buzzfeed will discuss how we can exercise control in an increasingly distracted world
  • Adrien Lanusse with Netflix will discuss how they keep the consumer at the core of everything that they do
  • We’ll have a discussion and demonstration from PlayStation on virtual reality
  • Andy Smith with Hershey will discuss how they are applying Neuro with other methods to close knowledge gaps in candy

 

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Category Management

April 11th & 12th in Boise

Category Management

Highlights Include:

  • We will take a tour of some Albertsons stores to understand their evolving approach to merchandising and generate ideas for our categories
  • David Spohr with Albertsons will discuss how they are succeeding in category management by focusing locally and at scale
  • An ideation session for our categories based on our learning from the day
  • Adam Byrne with Anheuser Busch will discuss how their category management department is enabling growth by aligning with retailers and internally
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Integrated Marketing

April 25th & 26th at Cirque du Soleil

Integrated Marketing

Highlights include a stage visit to Cirque du Soleil and perspectives from Hasbro, ESPN, Uncorked Studios, and Uber

 

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Innovation

May 15th & 16th in Boulder

Innovation

Highlights include a Boulder street tour, perspectives from entrepreneurs, VC’s, Hallmark, Sterling Rice Group, and Stanfords D School

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Shopper Strategy

May 8th & 9th in Cincinnati

Shopper Strategy

Highlights include a visit with Kroger and *8451 as well as a perspective from Pfizer Consumer Health on omnichannel shopper strategies.

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Digital Marketing

May 22nd & 23rd in NYC

Digital Marketing

Highlights include visits with the New York Times and Buzzfeed as well as a perspective from Anheuser Busch on digital innovation.

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