Share Groups

Share Groups

Share groups are experiential forums where senior managers meet to exchange ideas and experiences.  The brands are non competing and our size is small so there is a higher level of learning than public conferences

How They Work

Our groups meet twice a year in an experiential setting.  Every year our members give us input on key issues that they would like to address.  In addition to our meetings, we field research as well as questions among the members on issues of interest.

Benefits

  • Experience innovation in places where it’s happening
  • Exchange ideas & experiences freely in in an informal atmosphere
  • Learn from peer brands that are succeeding in areas of mutual interest
  • Contribute to the success of others
  • Network with peers from leading brands
  • Innovate by finding new approaches to ongoing issues

Innovation

Understanding future trends; creating a process and culture to sustain innovation over time.

Innovation

Our innovation group is comprised of senior management dedicated to innovation on their brands with a focus on:

  • Breakthrough packaging
  • Innovating around the consumer experience
  • Design thinking
  • Core innovation
  • Innovation culture & structure
  • Ideation
  • Trends impacting innovation
  • Nurturing creativity
  • Concept testing
  • Stage gate process & strategy
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Insight & Analytics

Highlights innovative ways to understand consumers; deepen your understanding and find opportunities.

Insight & Analytics

Our insights and analytics group is comprised of senior managers across the full range of market research functions with a focus on:

  • Emerging methodologies
  • Integrating data and insights
  • Supporting the new products process
  • Advertising media effectiveness
  • Leveraging trends in psychology
  • Behavioral measurement
  • Storytelling
  • Shopper research & insights
  • Social media
  • Trends and foresights
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Category Management

Optimizing assortment and merchandising at shelf through innovative use of insights and analytics.

Category Management

Our category management group is comprised of senior managers with a focus on:

  • Actionable insights
  • Future trends
  • Consumer & Shopper insights to support category management
  • Retail execution
  • Retail loyalty card data
  • In store research to support category management
  • Alignment with shopper marketing
  • Assortment
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Shopper Strategy

Focused on the changing ways we engage shoppers at home, digitally and at shelf.

Shopper Strategy

Our shopper group is comprised of senior managers with responsibility for shopper activation, shopper insights and digital shopper. Our focus is on:

  • Insights to activation
  • Retail and shopping trends
  • New ways of engaging shoppers
  • Digital shopper
  • Optimizing the path to purchase
  • Improving the store experience
  • Experimentation in store
  • Fostering innovation
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Digital Marketing

Managing the transition from mass marketing to social media through changing lifestyles, new engagement vehicles and strategies.

Digital Marketing

Our digital share group is comprised of senior managers in digital marketing, digital shopper and social media with a focus on:

  • Managing change
  • Return on digital investment
  • Trends in digital lifestyles
  • Building social communities
  • Ecommerce and advertising
  • Content strategies
  • Digital organization strategy
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Upcoming Events

Insight & Analytics

September 24th & 25th in Madison WI

Insight & Analytics

Highlights include:

  • A tour of the Marketing Leadership Institute at the University of Wisconsin
  • Clorox on how technology is changing research approaches and mission
  • University of Wisconsin on how AI is leading to more efficient and deeper insights
  • WatchMeThink and Boston Beer on breakthrough qual
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Category Management

October 16th & 17th In St Louis

Category Management

Highlights include:

  • A store visit with Schnucks and discussion of merchandising transportation
  • A visit to Anheuser Busch’s vault collaboration center
  • A discussion on building smarter planograms
  • Chobani and the Presentation Company on effective storytelling

 

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Shopper Strategy

October 29th & 30th in NYC

Shopper Strategy

Highlights include:

  • An augmented reality demo with Meta
  • Meta on creative workshopping, AI and retail media
  • Instacart on retail innovation
  • Clorox on personalization

 

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Innovation

October 9th & 10th in Asheville

Innovation

Highlights include:

  • A tour of downtown Asheville and innovators
  • Egg strategy on semiotics and premiumization to drive innovation
  • Americas Dairy Farmers on using occasions to drive innovation
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Digital

November 12th & 13th in Seattle

Digital

Highlights include:

  • A tour of an Amazon fulfillment center
  • Amazon on working with advertisers on logistics, content, streaming TV and more
  • Hershey on content syndication
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