Share Groups

Share Groups

Share groups are experiential forums where senior managers meet to exchange ideas and experiences.  The brands are non competing and our size is small so there is a higher level of learning than public conferences

How They Work

Our groups meet twice a year in an experiential setting.  Every year our members give us input on key issues that they would like to address.  In addition to our meetings, we field research as well as questions among the members on issues of interest.

Benefits

  • Experience innovation in places where it’s happening
  • Exchange ideas & experiences freely in in an informal atmosphere
  • Learn from peer brands that are succeeding in areas of mutual interest
  • Contribute to the success of others
  • Network with peers from leading brands
  • Innovate by finding new approaches to ongoing issues

Innovation

Understanding future trends; creating a process and culture to sustain innovation over time.

Innovation

Our innovation group is comprised of senior management dedicated to innovation on their brands with a focus on:

  • Breakthrough packaging
  • Innovating around the consumer experience
  • Design thinking
  • Core innovation
  • Innovation culture & structure
  • Ideation
  • Trends impacting innovation
  • Nurturing creativity
  • Concept testing
  • Stage gate process & strategy
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Insight & Analytics

Highlights innovative ways to understand consumers; deepen your understanding and find opportunities.

Insight & Analytics

Our insights and analytics group is comprised of senior managers across the full range of market research functions with a focus on:

  • Emerging methodologies
  • Integrating data and insights
  • Supporting the new products process
  • Advertising media effectiveness
  • Leveraging trends in psychology
  • Behavioral measurement
  • Storytelling
  • Shopper research & insights
  • Social media
  • Trends and foresights
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Category Management

Optimizing assortment and merchandising at shelf through innovative use of insights and analytics.

Category Management

Our category management group is comprised of senior managers with a focus on:

  • Actionable insights
  • Future trends
  • Consumer & Shopper insights to support category management
  • Retail execution
  • Retail loyalty card data
  • In store research to support category management
  • Alignment with shopper marketing
  • Assortment
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Shopper Strategy

Focused on the changing ways we engage shoppers at home, digitally and at shelf.

Shopper Strategy

Our shopper group is comprised of senior managers with responsibility for shopper activation, shopper insights and digital shopper. Our focus is on:

  • Insights to activation
  • Retail and shopping trends
  • New ways of engaging shoppers
  • Digital shopper
  • Optimizing the path to purchase
  • Improving the store experience
  • Experimentation in store
  • Fostering innovation
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Integrated Marketing

Dedicated to improving consumer and shopper engagement through innovative marketing and promotion campaigns.

Integrated Marketing

Our integrated group has representation from senior managers in integrated marketing, media, brand engagement, promotion and partnerships with a focus on

  • Innovative consumer engagement
  • New and emerging forms of consumer interaction
  • Integrated media campaigns
  • Aligning consumer and shopper marketing
  • Partnerships
  • Social media
  • Digital
  • Experiential marketing
  • Return on investment
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Digital Marketing

Managing the transition from mass marketing to social media through changing lifestyles, new engagement vehicles and strategies.

Digital Marketing

Our digital share group is comprised of senior managers in digital marketing, digital shopper and social media with a focus on:

  • Managing change
  • Return on digital investment
  • Trends in digital lifestyles
  • Building social communities
  • Ecommerce and advertising
  • Content strategies
  • Digital organization strategy
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Upcoming Events

Insight & Analytics

April 9th & 10th At IBM Watson Center

Insight & Analytics

Highlights include:

  • A tour of IBM’s Watson Center innovation hub
  • Tim Hoskins with Quester will discuss how chat bot moderators can deliver qualitative insights at scale
  • Nick Rovisa with the Rain agency will discuss the evolution of voice platforms
  • Jeff Rossi with Spotify will discuss how they use AI to deliver personalized experiences
  • Jared Feldman with Canvs will discuss how semantic AI helps us understand how audiences are feeling
  • Rob Parkin with IBM will discuss how they are using AI to reveal new insights and automate complex tasks
  • Tracey Neis & Sarah Maloy with Pepsico will discuss finding deeper meaning in a world of big data

 

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Category Management

March 26th & 27th At Microsoft & Amazon

Category Management

Highlights Include:

  • A visit to Microsoft’s retail experience center which showcases innovations to make the shopping experience more entertaining, pleasant and informative
  • Duncan Taylor, Cath Brands and Greg Jones with Microsoft will discuss intelligent retail and the opportunities it creates for brands
  • We will tour the Amazon Go store to experience frictionless shopping and discuss how its performing one year after its opening
  • Todd Fellerman with Amazon will discuss their strategies for consumables and implications for category management
  • Sue Toy with Tyson will discuss how they are organizing to support e commerce
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Integrated Marketing

April 2nd & 3rd At Magic Leap

Integrated Marketing

  • Mark Pollard with Mighty Jungle will discuss systemic approaches to creative campaigns
  • Melissa Rosenthal of Cheddar will discuss how their network is reaching audiences in the post cable era
  • Rob O’Donnell will discuss how Applegate Farms sets the strategy and tone for storytelling
  • Kathy Wang and Anna Gemmati with Magic Leap will host a visit and share their vision for the future of immersive storytelling
  • Julie Anderla with Land O’Lakes will discuss using content to connect with emerging audiences on issues they care about most
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Innovation

May 14th & 15th in New York City

Innovation

  • A visit to Sparks & Honey with Courtney Emery to understand how brands can stay ahead of disruption by understanding cultural trends in real time
  • Brendan Kelly with Buzzfeed will host us for a visit at the headquarters to discuss their approach to disruption
  • Freddie Turner & Lina Gearity with Gorton’s will discuss how they are redefining the brand for emerging consumers and innovating in that context
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Shopper Strategy

April 30th & May 1st in Boston

Shopper Strategy

  • A tour of a newly remodeled Stop & Shop store focused on digital solutions, community, fresh and healthy options
  • A visit with Brett Leary at Digitas shopper lab to demonstrate how retailers and brands are engaging shoppers in novel and meaningful ways
  • Karen Mitchell with Stop & Shop will discuss how they are creating a great store experience and staying relevant with tomorrows shoppers
  • We will work in teams to develop some seed ideas for campaigns based on learning from the day
  • Deb Hannah with Kellogg will discuss how they engage shoppers through emerging tech

 

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Digital Marketing

May 21st & 22nd in San Francisco

Digital Marketing

  • Amy Vener with Pinterest will discuss the changing world of discovery online and how brands can prepare for it
  • Drew Cashmore & Stephanie Jay with Walmart.com will curate an afternoon visit focused on:
  • Walmart’s omnichannel vision for harnessing the power of Walmart across touchpoints
  • Best practices for succeeding on the Walmart.com platform
  • How changes in digital media are impacting the retail landscape
  • Data and insights to support effective e commerce plans
  • How Walmart is reinventing the future of retail
  • Sara Morphis with Del Monte will discuss campaign optimization and how they are measuring the offline effects of online advertising

 

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