Share Groups

Share Groups

Share groups are experiential forums where senior managers meet to exchange ideas and experiences.  The brands are non competing and our size is small so there is a higher level of learning than public conferences

How They Work

Our groups meet twice a year in an experiential setting.  Every year our members give us input on key issues that they would like to address.  In addition to our meetings, we field research as well as questions among the members on issues of interest.

Benefits

  • Experience innovation in places where it’s happening
  • Exchange ideas & experiences freely in in an informal atmosphere
  • Learn from peer brands that are succeeding in areas of mutual interest
  • Contribute to the success of others
  • Network with peers from leading brands
  • Innovate by finding new approaches to ongoing issues

Innovation

Understanding future trends; creating a process and culture to sustain innovation over time.

Innovation

Our innovation group is comprised of senior management dedicated to innovation on their brands with a focus on:

  • Breakthrough packaging
  • Innovating around the consumer experience
  • Design thinking
  • Core innovation
  • Innovation culture & structure
  • Ideation
  • Trends impacting innovation
  • Nurturing creativity
  • Concept testing
  • Stage gate process & strategy
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Insight & Analytics

Highlights innovative ways to understand consumers; deepen your understanding and find opportunities.

Insight & Analytics

Our insights and analytics group is comprised of senior managers across the full range of market research functions with a focus on:

  • Emerging methodologies
  • Integrating data and insights
  • Supporting the new products process
  • Advertising media effectiveness
  • Leveraging trends in psychology
  • Behavioral measurement
  • Storytelling
  • Shopper research & insights
  • Social media
  • Trends and foresights
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Category Management

Optimizing assortment and merchandising at shelf through innovative use of insights and analytics.

Category Management

Our category management group is comprised of senior managers with a focus on:

  • Actionable insights
  • Future trends
  • Consumer & Shopper insights to support category management
  • Retail execution
  • Retail loyalty card data
  • In store research to support category management
  • Alignment with shopper marketing
  • Assortment
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Shopper Strategy

Focused on the changing ways we engage shoppers at home, digitally and at shelf.

Shopper Strategy

Our shopper group is comprised of senior managers with responsibility for shopper activation, shopper insights and digital shopper. Our focus is on:

  • Insights to activation
  • Retail and shopping trends
  • New ways of engaging shoppers
  • Digital shopper
  • Optimizing the path to purchase
  • Improving the store experience
  • Experimentation in store
  • Fostering innovation
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Digital Marketing

Managing the transition from mass marketing to social media through changing lifestyles, new engagement vehicles and strategies.

Digital Marketing

Our digital share group is comprised of senior managers in digital marketing, digital shopper and social media with a focus on:

  • Managing change
  • Return on digital investment
  • Trends in digital lifestyles
  • Building social communities
  • Ecommerce and advertising
  • Content strategies
  • Digital organization strategy
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Upcoming Events

Insight & Analytics

September 24th & 25th in Madison WI

Insight & Analytics

Highlights include:

  • A tour of the Marketing Leadership Institute at the University of Wisconsin
  • Gatorade’s sports performance lab and the University of Chicago’s Mindworks facility.
  • Perspectives from Qualsights, Brandtrust, Vizit & Perdue
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Category Management

March 28th & 29th in Cincinnati

Category Management

Highlights include:

  • A Kroger store visit and perspective on how they are marrying data to insights.  Kellogg on A.I. assisted assortment tools

 

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Shopper Strategy

April 25th & 26th in Northwest Arkansas

Shopper Strategy

Highlights include:

  • A store tour and perspective from Walmart on inspiring shoppers, The Mars Agency on retail media, University or Arkansas student contest and L’Oreal on omnichannel campaigns

 

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Innovation

May 23rd & 24th in San Francisco

Innovation

Highlights include:

  • IDEO on designing the future, CBRE on burning platforms, Humanyze on workforce science, Foresight Factory on derisking innovation, Stanford D school on idea generation and Reynolds Consumer on sustainability
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Digital

May 16th & 17th in NYC

Digital

Highlights include:

  • Google on modern search, Flywheel on the e commerce landscape, Instacart on shopper ecosystems, Pacvue on democratizing data, Anheuser Busch on connected commerce, Danone on optimizing the digital shelf
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