Share Groups

Share Groups

Share groups are experiential forums where senior managers meet to exchange ideas and experiences.  The brands are non competing and our size is small so there is a higher level of learning than public conferences

How They Work

Our groups meet twice a year in an experiential setting.  Every year our members give us input on key issues that they would like to address.  In addition to our meetings, we field research as well as questions among the members on issues of interest.

Benefits

  • Experience innovation in places where it’s happening
  • Exchange ideas & experiences freely in in an informal atmosphere
  • Learn from peer brands that are succeeding in areas of mutual interest
  • Contribute to the success of others
  • Network with peers from leading brands
  • Innovate by finding new approaches to ongoing issues

Innovation

Understanding future trends; creating a process and culture to sustain innovation over time.

Innovation

Our innovation group is comprised of senior management dedicated to innovation on their brands with a focus on:

  • Breakthrough packaging
  • Innovating around the consumer experience
  • Design thinking
  • Core innovation
  • Innovation culture & structure
  • Ideation
  • Trends impacting innovation
  • Nurturing creativity
  • Concept testing
  • Stage gate process & strategy
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Insight & Analytics

Highlights innovative ways to understand consumers; deepen your understanding and find opportunities.

Insight & Analytics

Our insights and analytics group is comprised of senior managers across the full range of market research functions with a focus on:

  • Emerging methodologies
  • Integrating data and insights
  • Supporting the new products process
  • Advertising media effectiveness
  • Leveraging trends in psychology
  • Behavioral measurement
  • Storytelling
  • Shopper research & insights
  • Social media
  • Trends and foresights
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Category Management

Optimizing assortment and merchandising at shelf through innovative use of insights and analytics.

Category Management

Our category management group is comprised of senior managers with a focus on:

  • Actionable insights
  • Future trends
  • Consumer & Shopper insights to support category management
  • Retail execution
  • Retail loyalty card data
  • In store research to support category management
  • Alignment with shopper marketing
  • Assortment
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Shopper Strategy

Focused on the changing ways we engage shoppers at home, digitally and at shelf.

Shopper Strategy

Our shopper group is comprised of senior managers with responsibility for shopper activation, shopper insights and digital shopper. Our focus is on:

  • Insights to activation
  • Retail and shopping trends
  • New ways of engaging shoppers
  • Digital shopper
  • Optimizing the path to purchase
  • Improving the store experience
  • Experimentation in store
  • Fostering innovation
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Integrated Marketing

Dedicated to improving consumer and shopper engagement through innovative marketing and promotion campaigns.

Integrated Marketing

Our integrated group has representation from senior managers in integrated marketing, media, brand engagement, promotion and partnerships with a focus on

  • Innovative consumer engagement
  • New and emerging forms of consumer interaction
  • Integrated media campaigns
  • Aligning consumer and shopper marketing
  • Partnerships
  • Social media
  • Digital
  • Experiential marketing
  • Return on investment
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Digital Marketing

Managing the transition from mass marketing to social media through changing lifestyles, new engagement vehicles and strategies.

Digital Marketing

Our digital share group is comprised of senior managers in digital marketing, digital shopper and social media with a focus on:

  • Managing change
  • Return on digital investment
  • Trends in digital lifestyles
  • Building social communities
  • Ecommerce and advertising
  • Content strategies
  • Digital organization strategy
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Upcoming Events

Insight & Analytics

September 13th & 14th in Chicago

Insight & Analytics

Highlights include:

  • A visit to Gatorades re-designed mission control center which measures total business performance in real time
  • Joe Gottschalk and Lauryl Schraedly will discuss Pepsico’s approach to innovation in a volatile world
  • The Firefly/Second City comedy troupe will perform for us and discuss how improv can be a source of insights
  • Dan Peterson with Land O’Lakes will discuss how the department’s mission is evolving to meet tomorrows needs
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Category Management

October 5th & 6th in New Jersey

Category Management

Highlights Include:

  • A tour of a remodeled Stop & Shop store following the A&P acquisition that demonstrates the value of whole store reinvention
  • A tour of PRS IN VIVO’s shopper lab where behavioral measures are used to better understand merchandising strategy
  • Scott Young, Jonathan Asher & Jenic Mantashan with PRS IN VIVO will discuss how shopper research can be used to develop successful category management strategies
  • Spencer Baird & Anita McPolyle with Ahold will discuss the fundamentals of planning and executing category management with suppliers
  • Meredith Madden will discuss Chobani’s approach to staying nimble in the fast growing yogurt category
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Integrated Marketing

October 25th & 26th in Chicago

Integrated Marketing

Highlights include

  • A visit to the Media Science Lab with Duane Varan to demonstrate ways that behavioral science is being used to improve engagement across media platforms
  • Lauryl Schraedly with Pepsico will provide a tour of Gatorade’s redesigned Mission Control Center which measures total business performance in real time
  • A visit to Google Chicago’s new campus in the Fulton market district and discussion of how they’re driving innovative approaches to media
  • Tony Scott & Brett Leary with Digitas will give us a tour of their innovation lab where cutting edge technology is used to develop campaigns
  • A visit to the Havas Village where Paul Marobella will discuss the benefits of having all disciplines under one roof powered by an integrated data ecosystem
  • Laura Johnston with Geometry will give a talk on storytelling, content and moments marketing followed by a panel discussion with Medill students
  • Mike Dudynskay with RevTrax will discuss opportunities to grow customer lifetime value by closing personalization gaps in the purchase funnel

 

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Innovation

October 18th & 19th in Las Vegas

Innovation

Highlights include:

  • A visit to Cirque du Soleil’s KA show to understand their approach to improvisation and reinvention over time
  • A tour of Las Vegas’s downtown project which has been designed to foster growth through collisions, co-learning and connectedness
  • A tour of Zappos headquarters and discussion of their customer focused culture and groundbreaking management initiatives like holocracy
  • Zach Johnson will discuss the culture of working at Amazon and how they approach innovation
  •  An evening visit to Cirque du Soleil’s KA, Mystere and MJ1 shows followed by a morning discussion on innovation learning that can be applied to our brands
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Shopper Strategy

November 2nd & 3rd in Los Angeles

Shopper Strategy

Highlights include:

  • A tour of Von’s, Albertson’s and Pavilions to understand how Albertson’s is meeting the diverse needs of the community and enhancing the store experience
  • Karen Sales, Kelly Mullin and Dennis Clark with Albertson’s will discuss the omnichannel shopping future and key imperatives for 2017 and beyond
  • We will workshop some shopper campaign ideas based on the store visits and discussion
  • Cheryl Small with Brown Forman will discuss a holistic approach to shopper insights that’s leading to significant wins on their brands
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Digital Marketing

November 15th & 16th in Brooklyn

Digital Marketing

Highlights Include:

  • A visit with Eva Press @ Facebook NYC to discuss their culture, winning on the platform and future initiatives like Oculus Rift
  • A visit to the New Lab incubator in Brooklyn’s Navy Yard with Ronda Carnegie and Dan Mitchell to discuss innovation in physical and digital realms
  • A visit to Vice Media’s headquarters in Williamsburg with Ben Dietz to discuss how content, journalism and storytelling are changing and what it means for brands
  • Robin Burgbacher with L’Oreal will discuss their approach to digital innovation
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