Share Groups

Share Groups

Share groups are experiential forums where senior managers meet to exchange ideas and experiences.  The brands are non competing and our size is small so there is a higher level of learning than public conferences

How They Work

Our groups meet twice a year in an experiential setting.  Every year our members give us input on key issues that they would like to address.  In addition to our meetings, we field research as well as questions among the members on issues of interest.

Benefits

  • Experience innovation in places where it’s happening
  • Exchange ideas & experiences freely in in an informal atmosphere
  • Learn from peer brands that are succeeding in areas of mutual interest
  • Contribute to the success of others
  • Network with peers from leading brands
  • Innovate by finding new approaches to ongoing issues

Innovation

Understanding future trends; creating a process and culture to sustain innovation over time.

Innovation

Our innovation group is comprised of senior management dedicated to innovation on their brands with a focus on:

  • Breakthrough packaging
  • Innovating around the consumer experience
  • Design thinking
  • Core innovation
  • Innovation culture & structure
  • Ideation
  • Trends impacting innovation
  • Nurturing creativity
  • Concept testing
  • Stage gate process & strategy
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Insight & Analytics

Highlights innovative ways to understand consumers; deepen your understanding and find opportunities.

Insight & Analytics

Our insights and analytics group is comprised of senior managers across the full range of market research functions with a focus on:

  • Emerging methodologies
  • Integrating data and insights
  • Supporting the new products process
  • Advertising media effectiveness
  • Leveraging trends in psychology
  • Behavioral measurement
  • Storytelling
  • Shopper research & insights
  • Social media
  • Trends and foresights
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Category Management

Optimizing assortment and merchandising at shelf through innovative use of insights and analytics.

Category Management

Our category management group is comprised of senior managers with a focus on:

  • Actionable insights
  • Future trends
  • Consumer & Shopper insights to support category management
  • Retail execution
  • Retail loyalty card data
  • In store research to support category management
  • Alignment with shopper marketing
  • Assortment
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Shopper Strategy

Focused on the changing ways we engage shoppers at home, digitally and at shelf.

Shopper Strategy

Our shopper group is comprised of senior managers with responsibility for shopper activation, shopper insights and digital shopper. Our focus is on:

  • Insights to activation
  • Retail and shopping trends
  • New ways of engaging shoppers
  • Digital shopper
  • Optimizing the path to purchase
  • Improving the store experience
  • Experimentation in store
  • Fostering innovation
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Integrated Marketing

Dedicated to improving consumer and shopper engagement through innovative marketing and promotion campaigns.

Integrated Marketing

Our integrated group has representation from senior managers in integrated marketing, media, brand engagement, promotion and partnerships with a focus on

  • Innovative consumer engagement
  • New and emerging forms of consumer interaction
  • Integrated media campaigns
  • Aligning consumer and shopper marketing
  • Partnerships
  • Social media
  • Digital
  • Experiential marketing
  • Return on investment
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Digital Marketing

Managing the transition from mass marketing to social media through changing lifestyles, new engagement vehicles and strategies.

Digital Marketing

Our digital share group is comprised of senior managers in digital marketing, digital shopper and social media with a focus on:

  • Managing change
  • Return on digital investment
  • Trends in digital lifestyles
  • Building social communities
  • Ecommerce and advertising
  • Content strategies
  • Digital organization strategy
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Upcoming Events

Insight & Analytics

April 4th & 5th in Burbank

Insight & Analytics

Highlights include:
• A discussion of how Disney is moving from a mass to connected approach with an emphasis on whole brain thinking and great storytelling

• A tour of Disney’s television animation studio

• Insights on todays kids and parents and what this means for brands

• Cracking the culture code to understand the mindset and values of teens and younger adults

• How Disney combines insights and strategy to drive consumer products of their own and in partnership with brands

• Ari Popper with Sci Futures will discuss using science fiction as a metaphor to drive disruptive innovation

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Revenue Management

April 17th & 18th @ McCormick

Revenue Management

Highlights include:
• A visit to the McCormick’s Create It Center where they will discuss how they have maximized global sourcing through continuous improvement, followed by a spice cutting.
• A discussion on how organizations are structuring to support revenue management and the key challenges ahead.
• Tanya Sivaeva and Sheldon Lyn of McKinsey will share their perspectives on the rise of the Revenue Management function within consumer goods and stages of development
• Patrick Macedo and Moira McCaffrey will discuss how McCormick is building Revenue Management on a foundation of analytics, pricing and margin management

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Category Management

March 28th & 29th in Fayetteville

Category Management

Highlights Include:
• A store tour to understand Walmart’s latest approaches to assortment, set flow and adjacencies to meet the needs of todays shoppers

• Craig Geiger with Walmart will discuss raising the bar for analytics to support category management

• Synetra Hughes with the University of Arkansas’ Walton Center For Retail Excellence will discuss how their program engages brands and retailers, followed by a panel discussion with students

• Steve Wood with Campbells and Nick Jolly with Del Monte will discuss effective field category management

• We will have open time for topics of interest

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Integrated Marketing

April 25th & 26th in NYC

Integrated Marketing

Highlights include

• Michael Lebowitz with Big Spaceship will discuss how artificial intelligence will make our lives increasingly friction free and what it means for brands

• We will tour Samsung’s 837 experiential center, which creates immersive experiences powered and enriched by technology

• Zach Overton and the team at Samsung will discuss their approach to innovation and how it informs their integrated campaigns

• A visit to Spotify headquarters with Jeff Rossi and his team where they will discuss insights around the platform, how music relates to brands, and personalization

• Thom Noble with Neurostrata will discuss ways to improve engagement with advertising through music

• Ramesh Moorthy & Marion Findlay with McCormick will discuss their new collaborative planning process for integrated with their agency partners

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Innovation

May 9th & 10th @ 3M

Innovation

Highlights include:
· A visit to 3M’s innovation center followed by a discussion of how they use the center for inspiration and engaging partners

· Del Langer Anderson with 3M will discuss their approach to innovating around health and wellness

· Brett Brohl with Techstars will host a visit to their incubator which is focused on retail and food innovation for Target and Land O’Lakes

· Tina Lambert with Tyson will discuss how they link innovation to business strategy

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Shopper Strategy

May 16th & 17th in NYC

Shopper Strategy

Highlights include:
· Piers Fawkes with PSFK will provide a perspective on customer first organizations exceeding the expectations of the next generation of shoppers

· We will take a tour of Target’s small format stores in Tribeca and Fulton, followed by a visit to Brooklyn’s Williamsburg neighborhood

· David Plante with Target will provide a perspective on how they use insights and trends to guide strategy

· We will workshop some ideas for our brands using the stimulus from the store tours

· Kristin Slayback with Chobani will discuss their approach to developing effective shopper marketing campaigns in collaboration with retailers

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Digital Marketing

May 24th & 25th in Silicon Valley

Digital Marketing

Highlights Include:

· A private tour of the computer history museum and exploration of what the past may tell us about our digital future
· Andreessen Horowitz will host us at their headquarters and provide us with a venture capital perspective on digital
· We will meet with a series of start ups from Andreessen Horowitz’s portfolio innovating in ad tech, social media, analytics and e commerce
· Covahne Michaels with JM Smucker will discuss the results of an assessment they conducted on e commerce and their plans for the future

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